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Meta Ads Services

Meta Ads, driven by Facebook (now Meta), enable companies to design precisely targeted advertisements on Facebook, Instagram, Messenger, and other platforms.

With millions of active users, meta-ads represent one of the most powerful methods of reaching potential customers and boosting conversions.

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Tech & Tools Driving Meta Ads

We build high-converting ad campaigns across Facebook, Instagram, Messenger, and Audience Network, utilizing smart targeting, automation, and creative strategies to drive results. 

Our Process

How Our Meta Ads Work

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Business Goals & Audience Discovery

Business Goals & Audience Discovery

We begin by understanding your business goals and defining your ideal customer profiles using Meta’s advanced audience insights and behavior targeting tools.

Campaign Planning & Creative Development

Campaign Planning & Creative Development

We craft a custom Meta Ads strategy, designing scroll-stopping creatives, compelling ad copy, and selecting the best ad formats across Facebook, Instagram, and Messenger. 

Ad Setup & Precision Targeting

Ad Setup & Precision Targeting

We set up your campaigns with laser-focused targeting using interest, lookalike, and retargeting audiences, maximizing reach and engagement while controlling ad spend. 

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Three Types of Meta Ads

  • Display Ads

    Display Ads are banners that appear in the user’s feed, stories, and sidebars. the USA aiming to enhance brand recognition or advertise a special deal.

  • Video Ads

    Video advertisements enable companies to convey more comprehensive messages in an appealing format.

  • Carousel Ads

    Carousel Ads allow companies to display several images or videos within one advertisement, providing a more engaging experience for users.

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Why Choose Sovanza?

Sovanza delivers high-performance Meta Ads services, helping brands connect with their ideal audience across Facebook, Instagram, Messenger, and the broader Meta ecosystem. Our data-driven approach ensures your ads are not just seen, but truly resonate. From creative strategy and audience targeting to A/B testing and campaign scaling, we manage every aspect to maximize engagement, reach, and return on ad spend. With Sovanza, your brand gets noticed, remembered, and chosen.

  • Professional experience.

  • 150 projects successfully delivered.

  • High Quality Services.

  • Professional team.

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Key Features of Our Meta Ads

Meta Ads offer powerful targeting options, enabling businesses to reach specific audiences based on demographics, interests, and behaviors. They also provide various ad formats, such as image, video, and carousel ads, to boost engagement and drive results.

Targeting Capabilities

A key strength of Meta Ads is its targeting capabilities. You can aim your audience according to age, location, interests, behaviors, and life occurrences.  

Customizable Campaigns

It allows businesses to design their campaigns based on their goals, whether to drive traffic, increase brand awareness, or generate sales. 

Analytics and Reporting

With Meta Ads, you can track every aspect of your campaign in real time.  

Engaging Ad Formats

Use immersive formats like Reels, Stories, and Carousel ads to boost engagement, drive clicks, and tell your brand story effectively. 

Basic

Designed to cover essential features with a focus on simplicity and functionality.

$300 – $600
  • ✅ Campaign Strategy & Setup
  • Facebook Business Manager setup or audit
  • 1–2 ad campaigns (Traffic, Engagement, or Lead Gen)
  • Custom audience targeting (Location, Interests, Demographics)
  • Pixel installation & basic event tracking
  • ✅ Ad Creative & Contentgration
  • Up to 3 ad creatives (image or carousel)
  • Caption writing & call-to-action setup
  • A/B testing for 2 ad sets
  • ✅ Optimization & Tracking
  • Weekly bid & audience adjustments
  • Retargeting setup for 7-day website visitors (if pixel available)
  • Monthly performance report
  • Email support for campaign insights

Advance

Built for scalable, high-performance projects with advanced features.

$800 – $2,000
  • ✅ Full-Funnel Campaign Strategy
  • Campaigns across all objectives: Awareness, Consideration, Conversion
  • Custom audience building (Lookalikes, Retargeting, Video Viewers, CRM Uploads)
  • Multi-phase ad structure (cold, warm, hot traffic)
  • Pixel setup with advanced event tracking (Add to Cart, Purchase, Lead)
  • ✅ Ad Creative & Testing
  • 5–8 ad creatives (images, videos, carousels, reels)
  • Copywriting for headlines, primary text, and CTAs
  • Creative A/B testing & audience split testing
  • ✅ Performance Optimization & Analytics
  • Weekly campaign reviews and live adjustments
  • Custom KPI tracking (ROAS, CPA, CTR)
  • Looker Studio dashboard (custom reports)
  • Bi-weekly performance calls
  • Dedicated account manager

Enterprise

Tailored for large, fully customized solutions with advanced security and infrastructure.

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  • ✅ Full-Funnel Campaign Strategy
  • Campaigns across all objectives: Awareness, Consideration, Conversion
  • Custom audience building (Lookalikes, Retargeting, Video Viewers, CRM Uploads)
  • Multi-phase ad structure (cold, warm, hot traffic)
  • Pixel setup with advanced event tracking (Add to Cart, Purchase, Lead)
  • ✅ Ad Creative & Testing
  • 5–8 ad creatives (images, videos, carousels, reels)
  • Copywriting for headlines, primary text, and CTAs
  • Creative A/B testing & audience split testing
  • ✅ Performance Optimization & Analytics
  • Weekly campaign reviews and live adjustments
  • Custom KPI tracking (ROAS, CPA, CTR)
  • Looker Studio dashboard (custom reports)
  • Bi-weekly performance calls
  • Dedicated account manager
Frequently Asked Questions

FAQs

Can’t find what you’re looking for? don’t hesitate to reach out!

What are Meta Ads, and why should I use them?

Meta Ads are advertisements aimed at specific audiences on Facebook, Instagram, and Messenger. They assist companies in accessing a vast, targeted audience and boosting conversions, making them perfect for enterprises in the USA.

How do Meta Ads increase customer engagement?

Meta Ads enable direct engagement via comments, likes, and shares, assisting businesses in connecting with their audience and fostering a community around their brand. Additionally, businesses can use Meta Ads’ retargeting features to re-engage potential customers and boost conversion rates.

What types of Meta Ads are available?

Meta provides Display Ads, Video Ads, and Carousel Ads. Select the format that aligns with your campaign objectives: Video Ads for interaction, Display Ads for instant visibility, and Carousel Ads for presenting various products.

Can I track Meta Ads performance?

You can track Meta Ads performance using Meta Ads Manager and Meta Business Suite. These tools provide detailed analytics, including metrics like impressions, reach, clicks, conversions, cost per result, and return on ad spend (ROAS). You can also set up Facebook Pixel to track user actions on your website and gain deeper insights into your campaign effectiveness.

What advanced strategies should I use for targeting in the USA?

Use advanced strategies like lookalike audiences, interest and behavior targeting, and geo-specific campaigns. Combine these with A/B testing and retargeting to maximize reach and conversions.

Awards & Recognition

We are proud to be recognized for our excellence by important publications around the world.

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