FURRY FASHION

FURRY FASHION: Scaling an E-Commerce Pet Brand with Strategic Google Ads Campaigns

Overview
Furry Fashion is an online pet apparel and accessories brand that partnered with us to boost its digital sales through a full-funnel Google Ads strategy. From product awareness to final purchase, we crafted high-converting campaigns that consistently drove quality traffic and increased return on ad spend (ROAS) month-over-month.

Our Vision
The brand was ready to scale, but their in-house marketing efforts weren’t getting the traction they needed. We stepped in to create a data-driven Google Ads approach, using smart bidding, keyword targeting, and retargeting techniques to grow both revenue and brand visibility in a competitive market.

Key Features

• Smart Shopping Campaigns: We set up optimized Smart Shopping campaigns that automatically showcased top-selling products to high-intent audiences.

• Search Ads with Buyer Intent: Using competitor analysis and keyword research, we created tightly grouped ad sets targeting phrases with proven conversion potential.

• YouTube Discovery Ads: Leveraging video content from the brand, we ran YouTube discovery ads to raise awareness and retarget viewers with follow-up display ads.

• Dynamic Remarketing: Personalized display ads brought users back to abandoned carts and product pages, significantly improving conversions.

• Conversion Tracking Setup: We implemented advanced Google Ads and GA4 tracking to measure purchases, add-to-carts, and scroll depth, optimizing ads based on real behaviors.

• ROAS-Focused Optimization: Weekly A/B testing and bid adjustments helped us maintain a ROAS of 4.6x during peak sales months.

• Seasonal Campaign Planning: Created and managed successful campaigns for pet-themed holidays and product launches.

Commitment to Results
Through a close collaboration with the Furry Fashion team, we built campaigns that weren’t just about traffic—they were about profitability. With clear reporting, transparent strategy, and ongoing optimization, the brand went from modest monthly sales to a scalable e-commerce success story.

Tags
Furry Fashion, Google Ads, E-commerce Growth, Smart Shopping, Pet Brand Marketing, ROAS Optimization, Paid Advertising Strategy