NOVA STREETWEAR

NOVA STREETWEAR: Driving E-Commerce Growth Through Targeted Meta Ads Campaigns

Overview
Nova Streetwear is a bold, youth-driven fashion brand offering street-style apparel and accessories. To scale their online sales and build a loyal customer base, we implemented a Meta Ads strategy across Facebook and Instagram that combined storytelling, influencer content, and performance marketing to drive consistent conversions.

Our Vision
Nova wanted to stand out in a crowded fashion space. Our approach was to tap into lifestyle-based creative, community-driven engagement, and laser-sharp ad targeting. Meta’s platform was the ideal playground to connect their brand with a young, trend-aware audience who live on Instagram and shop with a swipe.

Key Features

• Carousel & Reels Campaigns: Showcased multiple outfits and behind-the-scenes content using Instagram Reels and carousel ads to boost engagement.

• Lookalike Audiences: Built high-performing lookalike audiences based on past purchasers and website traffic, driving scalable growth.

• Retargeting Strategy: Dynamic ads reminded visitors of products they viewed or added to cart, significantly improving conversion rates.

• Influencer-Driven Ads: Repurposed UGC (user-generated content) from micro-influencers into sponsored ads, building trust and authenticity.

• A/B Testing Creative Variants: Continuously tested headlines, visuals, and call-to-actions to optimize click-through and purchase rates.

• Pixel & Conversion API Setup: Ensured accurate data tracking by setting up Meta Pixel and integrating Conversion API for deep analytics.

• Time-Based Offers: Promoted flash sales and seasonal drops with urgency-driven copy and countdown overlays.

Commitment to Results
Over three months, we helped Nova Streetwear achieve a 3.8x return on ad spend (ROAS), double their email list, and build a vibrant Instagram following. By pairing eye-catching creative with Meta’s advanced targeting tools, we turned browsers into buyers and built momentum for their brand.

Tags
Nova Streetwear, Meta Ads, Facebook Ads, Instagram Marketing, Fashion E-commerce, Social Media Advertising, Retargeting, ROAS Optimization