LUMORA LIVING
LUMORA LIVING: Elevating Home Décor Sales Through Strategic Meta Ads Campaigns
Overview
Lumora Living is a premium home décor brand known for its minimalist aesthetic and handcrafted designs. To expand their online footprint and increase direct-to-consumer sales, we developed a full-funnel Meta Ads strategy that blended brand storytelling with high-performing product ads across Facebook and Instagram.
Our Vision
The Lumora team wanted more than just clicks—they wanted a community. We helped them connect emotionally with interior design lovers by using aspirational content, educational value, and timely offers, all powered by Meta’s advanced targeting capabilities.
Key Features
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Visual-First Ad Campaigns: Designed high-resolution image and video creatives styled in real home settings to resonate with modern homeowners.
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Catalog Sales Integration: Implemented Meta’s product catalog for dynamic ads that showcased personalized product recommendations to each user.
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Engagement Boosters: Launched brand awareness campaigns using Instagram Stories and Facebook video ads to increase reach and build interest.
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Conversion Campaigns: Focused on website purchases with pixel-optimized ads, reaching audiences with the highest intent to buy.
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Email List Growth: Used lead gen forms within Facebook to capture emails through “Get 10% Off” campaigns for first-time buyers.
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Event & Seasonal Campaigns: Timed product launches around seasonal trends (e.g., Spring refresh, Holiday accents) with time-sensitive promos.
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Audience Retargeting: Brought back window shoppers through warm audience segments, increasing abandoned cart recoveries.
Commitment to Results
Within the first quarter, Lumora Living saw a 2.9x increase in online sales and a 5x growth in social engagement. Meta Ads not only increased their revenue but also helped them foster a loyal following of décor enthusiasts who now actively engage with their brand on social platforms.
Tags
Lumora Living, Meta Ads, Facebook Ads, Instagram Ads, Home Décor Marketing, Visual Campaigns, E-commerce Strategy, Dynamic Retargeting
