GLOWDROP SKINCARE

GLOWDROP: Boosting Brand Visibility & Sales with Snapchat Marketing for Gen Z Beauty Lovers

Overview
Glowdrop is a modern skincare brand focused on clean, cruelty-free beauty products. With a growing Gen Z customer base, the brand aimed to make a bigger splash on mobile platforms. We crafted a Snapchat marketing campaign that put their products directly in front of skincare-obsessed users—right where they spend most of their screen time.

Our Vision
Glowdrop’s mission is to make skincare fun, educational, and inclusive. Snapchat gave us the perfect playground to showcase vibrant visuals, share quick skincare tips, and drive users from awareness to purchase through an immersive mobile-first experience.

Key Features

• Mini Skincare Tutorials: Created short, snappy videos explaining product usage (e.g., how to use their Vitamin C serum in your morning routine).

• Snapchat Story Ads: Placed glow-up stories featuring user-generated content and influencer routines inside Snapchat’s Discover feed.

• AR Beauty Filters: Launched interactive filters letting users virtually “glow up” with a simulated result of using Glowdrop’s top products.

• Swipe-Up Product Links: Embedded direct product links with time-limited offers, driving users to shop instantly from the app.

• Snapchat Pixel Integration: Tracked conversions from story ad views and swipe-ups all the way through to completed purchases.

• Influencer Takeovers: Handed over the Glowdrop Snap account to trusted skincare influencers to host Q&As and “day in the life” features.

• Seasonal Campaigns: Rolled out promos tied to skin-focused seasons like “Back to School Skincare” and “Winter Glow Essentials.”

Commitment to Results
The 45-day campaign brought in a 4.6x ROAS, increased Snapchat engagement by 150%, and significantly boosted website traffic from mobile users. Glowdrop built a stronger connection with their audience by meeting them where they’re most active—Snapchat.

Tags
Glowdrop Skincare, Snapchat Marketing, Beauty Ads, Gen Z Engagement, Story Campaigns, AR Filters, Clean Beauty, Influencer Takeovers, Skincare Tutorials