Chancefy

Chancefy helps users engage with ads, win prizes, and support charitable causes, making advertising more interactive, rewarding, and socially impactful.

Chancefy

The Challenge

Traditional advertising often fails to engage consumers meaningfully. Users are bombarded with generic ads that lack interactivity, while advertisers face high upfront costs and uncertain returns. There was a need for a platform that turns advertising into a win-win experience, driving engagement, supporting causes, and rewarding users simultaneously.

Objective

Create a mobile-first social advertising platform that allows users to participate in ad campaigns, win prizes, and support charitable causes. The app needed to provide an engaging, gamified experience for users while offering advertisers cost-effective, results-driven exposure.

The Strategy

Chancefy delivers a community-driven model where users buy tickets to participate in campaigns, giving them a chance to win exciting prizes. Each participation supports advertisers’ campaigns and contributes to charitable causes. Real-time engagement tracking and transparent reporting ensure trust and sustained participation.

Smart Engagement

Smart Engagement

  • Users earn chances to win prizes by engaging with ads.

  • Each ticket purchase contributes to charitable initiatives.

  • Brands can run campaigns without upfront costs, paying only for engagement.

  • Users and advertisers see participation metrics, winners, and impact.

Personalised Experience

Personalised Experience

  • Quick access to campaigns, tickets, and prizes.
  • Alerts for new campaigns, winners, and charitable contributions.
  • Track past participation, winnings, and impact on causes.
  • Safe transactions for ticket purchases and contributions.
Community Empowerment Tools

Community Empowerment Tools

  • Overview of ongoing campaigns, tickets purchased, and engagement impact.
  • Prizes and recognition for active users.
  • Track charitable contributions driven by campaigns.
  • Seamless experience across smartphones and tablets.

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Natalie Craig

Natalie Craig

Co-founder @ Flash

Other Works

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