BAKED BLISS BAKERY
BAKED BLISS: Turning Sweet Moments into Sales with Facebook Marketing
Overview
Baked Bliss is a family-run bakery known for its artisanal cakes, cookies, and seasonal pastries. With limited foot traffic and rising competition, the goal was to bring their cozy shop into the digital spotlight. Through a strategic Facebook Marketing campaign, we helped them build a loyal local following and drive consistent orders through engaging content and hyper-targeted promotions.
Our Vision
Baked Bliss didn’t need to go viral—they needed to be visible to their neighbors. By focusing on authentic storytelling, mouth-watering visuals, and community-centered promotions, we turned their Facebook page into a digital storefront that connected directly with sweet-toothed customers nearby.
Key Features
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Daily Visual Content: Shared high-quality photos and videos of fresh bakes, customer favorites, and behind-the-scenes prep to spark cravings.
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Geo-Targeted Promotions: Ran “Order Now” campaigns within a 10-mile radius, offering limited-time discounts for pre-orders and party packages.
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Event & Holiday Campaigns: Promoted themed goodies for holidays (Valentine’s, Easter, Christmas) and custom cakes for birthdays and weddings.
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Customer Reviews & UGC: Highlighted glowing reviews and re-shared customer photos to build credibility and community engagement.
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Facebook Shop Integration: Enabled product listings with direct messaging for quick ordering and pickup arrangements.
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Interactive Polls & Giveaways: Encouraged fans to vote on new flavors or enter giveaway contests, boosting organic reach and interaction.
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Messenger Engagement: Set up automated responses to FAQs like pricing, availability, and pickup timings to reduce staff workload.
Commitment to Results
In just six weeks, Baked Bliss saw a 3x increase in direct messages, a 45% boost in pre-orders, and hundreds of new local followers who regularly engage with their content. Facebook became the bakery’s most effective tool for connecting with customers and driving day-to-day sales.
Tags
Baked Bliss Bakery, Facebook Marketing, Small Business Growth, Local Advertising, Bakery Promotions, Visual Content Strategy, Facebook Engagement, Messenger Automation
