SPARKLE PRO CLEANING

SPARKLE PRO CLEANING: Boosting Local Bookings with High-Converting Google Ads Campaigns

Overview
Sparkle Pro Cleaning, a residential and commercial cleaning service, wanted to grow its customer base within a 50-mile radius. We developed a hyper-local Google Ads strategy that drove high-quality leads, filled appointment slots consistently, and gave them a predictable stream of new clients—all while staying within budget.

Our Vision
The Sparkle team had an amazing service but lacked online visibility. We built their Google Ads campaigns around what mattered most—local intent, trust, and conversions. With strong messaging, call-focused ads, and precise targeting, we helped them dominate the search results for cleaning services in their area.

Key Features

• Geo-Targeted Search Campaigns: Ads were shown only to users in select zip codes and nearby cities, maximizing relevance and minimizing waste.

• Call Extensions & Lead Forms: We implemented call buttons and pre-filled lead forms directly from the ad, increasing contact rates significantly.

• High-Intent Keywords: Focused on search terms like “house cleaning near me” and “office cleaning service” to capture ready-to-book customers.

• Google Maps Integration: Local Service Ads ensured they appeared in the top section of Google Maps, driving walk-in and mobile leads.

• Custom Landing Pages: Built optimized landing pages with clear CTAs, service highlights, and trust signals like reviews and guarantees.

• Weekly Performance Tracking: Regular reports with click-to-call metrics, conversion rates, and cost-per-lead helped fine-tune every campaign.

• Seasonal Offer Campaigns: Rolled out limited-time discounts for spring cleaning and holiday specials to boost engagement during peak times.

Commitment to Results
From the very first week, Sparkle Pro started getting qualified leads at a lower cost per acquisition than ever before. Over the course of three months, they doubled their bookings and expanded to two new service areas—all fueled by a well-structured Google Ads campaign and strong local targeting.

Tags
Sparkle Pro Cleaning, Google Ads, Local Services Marketing, Residential Cleaning Ads, Lead Generation, Hyperlocal Campaigns, PPC Strategy