HYPEBASE CLOTHING
HYPEBASE: Capturing Gen Z Attention with Bold Snapchat Marketing
Overview
Hypebase is a fast-growing streetwear label inspired by urban culture and sneaker fashion. To connect with their core audience—Gen Z trendsetters—we launched a Snapchat Marketing campaign designed to boost brand awareness, drive sales, and spark hype through dynamic, mobile-first storytelling.
Our Vision
For a brand rooted in fast trends and bold statements, traditional platforms weren’t enough. Snapchat’s Discover and Spotlight formats gave us the perfect canvas to showcase limited drops, exclusive collabs, and flash sales. The goal: be where Gen Z scrolls, taps, and shops.
Key Features
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Vertical Video Ads: Created high-energy, full-screen ads featuring models in motion, product close-ups, and drop countdowns.
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AR Try-On Lenses: Designed interactive AR lenses allowing users to virtually try on hats and hoodies—making shopping more fun and immersive.
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Snap Pixel Integration: Tracked conversions from swipe-ups to purchases with precision, enabling real-time campaign optimization.
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Influencer Collabs: Partnered with Snapchat creators for authentic, first-person product showcases and unboxings.
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Limited-Time Offers: Used urgency-based copy and countdown animations to promote 24-hour flash sales and exclusive drops.
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Audience Targeting: Reached users based on fashion interest, location, device type, and age demographics (13–24), ensuring maximum relevance.
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Story Ads & Discover Placement: Published curated story ads in Snapchat Discover to reach lifestyle-focused audiences at scale.
Commitment to Results
Over a 30-day campaign, Hypebase saw a 220% increase in swipe-up rates, a 3.1x return on ad spend, and a measurable surge in brand awareness across key metro areas. Snapchat became their go-to channel for driving real-time conversions and building street-level brand hype.
Tags
Hypebase, Snapchat Marketing, Gen Z Ads, AR Lenses, Streetwear Advertising, Story Ads, Influencer Marketing, Mobile Shopping, Snap Pixel
